Celebrating a happy and healthy adult life
THE PLAN
- Brand strategy
- Visual Identity Redesign
- UX/UI Design
- Art direction
- Amazon Contents
- RRSS Content
THE CONTEXT
Gerialife is a brand that started with the sale of geriatric rest products such as mattresses and articulated beds. Its vision is to become a brand recognized worldwide for offering all types of geriatric products from its own platform or marketplace, with its own brand and other brands. With that in mind, we needed to rebuild their current brand, which appeared hospitable and inflexible, which failed to connect with their buyer persona.
