We work worldwide, creating and advising brands, big or small, digital or hybrid, with their audience and turn them into a source of inspiration and transformation for society.
Fase 1 de 3. What are we?
Analysis and Strategy
We analyze the social, cultural and economic context, as well as the different agents acting in it (public and market). From this, we define what place the brand should occupy in the world and how it will achieve it.
Have you lost your way or not even identified it? We help you to focus your brand according to your purpose and values, we advise you in strategic decision making and to build a solid and memorable brand.
We immerse ourselves in your brand, studying its context, its raison d'être and its differential value proposition. We define your purpose and personality. A guide for every brand action to successfully connect with the public.
To impact, transmit and connect we need media and content. We will define how, where and what your brand should communicate to be relevant, provide real value and position itself in the mind of your consumer.
We create memorable brand names and messages that reflect the brand's identity and become a statement of intent. Unique names that stand out in the minds and hearts of the audience.
Every brand has a story to tell, a narrative that distinguishes it and connects emotionally with its audience. We are dedicated to uncovering and polishing that story, transforming it into a powerful engagement tool.
Fase 2 de 3. What are we like?
IDENTITY AND EXPERIENCE
A brand has a unique personality: a way of dressing, a way of expressing itself and a way of relating to others. We use design, message and experience (physical and digital) to build systems with their own identity that dialogue with the user.
The way a brand communicates, the words it chooses and the tone it uses all form its verbal identity. We focus on forging that unique voice that guarantees consistency and authenticity in every message.
We design visual systems that, in addition to capturing attention, communicate the essence and values instantly, expanding to all points of contact with the client, ensuring a recognizable and memorable brand.
Design and functionality to create digital experiences that captivate and convert. With a focus on simplicity and efficiency to create intuitive and memorable brand-aligned interfaces.
We work to make your product offering stand out, maintaining visual and conceptual cohesion. So that each product not only integrates seamlessly with your brand, but also aspires to become iconic.
We transform packaging into a powerful storytelling and brand experience tool. We design packaging that protects, communicates and excites, strengthening the connection between your product and your audience.
Fase 3 de 3. Where are we going?
Activation and follow-up
In such a changing society it is easy to lose your way and betray your principles. Our job is to protect your brand and make sure we keep it aligned with your strategy through art direction, content and brand management.
Do you want to make a commercial? A photo shoot? We manage these projects and coordinate the teams involved to ensure brand cohesion and project success.
We monitor your brand to ensure that every action and communication reflects your values and strategy. We act as custodians, protecting your brand identity and consistency at every touch point.
We are in charge of defining and supervising the visual and conceptual lines of any creative project you want to carry out with other teams to take care of the message and identity: photographs, videos, contents, etc?
We create powerful messages that speak directly to the heart of your audience. Our approach combines creativity with strategy, generating content that not only attracts but also convinces and builds loyalty.
From idea to execution, each piece of content is designed to capture attention, educate and inspire, strengthening your market presence and connection with your audience.
The Muthafunk method
We're not going to tell you how we have such brilliant ideas or how we design so tastefully, that's hard to explain. We are going to tell you how our work process is and with which 90% of our clients are satisfied at the first time (the other 10% at the second 😜).
💬 Phase 0. Consulting
The first thing is to listen to you, understand your objectives and advise you. And at Muthafunk that's free. And even if you never hire us, we promise that consulting will be worth the joy. We will clarify your ideas so that they will bring you closer to your goals more effectively.
Request your free consultation ()
🧾 Phase 0.1. Proposal
🔦 Phase 1. Scanning
If you've made the right decision, it's time to get down in the mud. Through a series of questions we will dive into your business such as: audience, market and competition, brand strategy, objectives and all the key information to ensure the success of the project.
It’s time to get to know each other😉 ()
🧨 Phase 2. Alignment
After a first phase of internal work, we show you our strategic vision of the project (sketches, ideas, styles...). The objective is that we can confirm and align ideas to work more safely and effectively in the final delivery and that this is 100% satisfactory.
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consultancy ()
