There is a
party in here
THE PLAN
- Integral bottle design
- Visual identity
- UX/UI Design
- Packagings
- Branded content
THE CONTEXT
21 was an Australian start-up brand when they contacted us. Its goal was to sell cocktails prepared with the most famous flavors and combinations in the world. A product for a young audience, who want to enjoy life and take risks as they begin to shape their dreams and aspirations.
Even before working on the logo, colors or other brand elements, we gave priority to the shape of the bottle. The bottle had to become that iconic element recognizable just by looking at its shape.
We created a series of color combinations that represented each flavor and gave it an organic fluid effect that reflected the mix of the different ingredients that make up the cocktail.
Keeping the concept of mixing, we extended this idea to the brand’s graphics by combining them with the different chromatic ranges. In this way, we manage to represent different concepts at the same time in a very visual way. Images that in their combination manage to express shocking and provocative ideas with the spirit of the brand.
Using photomontages, we created images that spoke for themselves and activated the brand on social media. Seeking disruption, surprise and laughter. The transgressive, natural and young spirit of the brand.
CREATIVE DIRECTION
Juanjo Ruiz
ART DIRECTION
Juanjo Ruiz
ILLUSTRATION
Adonay Soria
CONTENTS
Adonay Soria
UX/UI DESIGN
Eva Landaluce
INDUSTRIAL DESIGN
Andrey Kabulov
